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Warming an IP address is essential for reputation with Email Services Providers (ESPs). The process of methodically adding campaign volume week-over-week to your IP is known as IP Warm-up. When you first start sending email from a new IP address, ESPs immediately detect it and consider it suspicious until they establish a positive sending reputation. […]

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“50% off on dog deodorant”. An email with such a subject would pleasantly surprise you, if you own a dog. But what if you don’t? The email will most likely appear in the trash without even being opened. What happened here? You know the business, which contacted you, but you own a fish, why are you […]

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