Spring has sprung, and one of the fun, colorful holidays is just around the corner. It’s time to start your Easter egg hunt by filling up your basket with eggcellent marketing ideas to increase your revenue. NRF predicts Easter sales will jump to $24 billion this year, with average spending of $192. This presents a […]
Author: Mary Haroutunian
In today’s digital age, businesses have vast choices of marketing channels to reach and engage with their target audience. Yet, a personal referral from peers and family members remains one of the most influential and trustful types of advertising. Nielson reports that 84% of people would trust a recommendation of a brand/company from people they […]
Picture this way. You’re buying pants from a brick-and-mortar store, where the salesman suggests a matching belt to complete your look. If this sounds familiar, you have experienced your typical personalized product recommendation scenario. Now, the same happens in e-commerce when a customer gets offered a relevant product based on their purchase or browsing history. […]
Abandoned cart emails serve the purpose of reminding customers to complete their checkout process. Baymard Institute studied the why and wherefores of cart abandonment and revealed that almost 70% of people abandon their cart before purchasing. Think about it. If your monthly income is $10,000, you lose roughly $85,000 in annual sales revenue. The numbers […]
Covid-19 has resulted in a sudden shift to virtual learning, so online-class businesses have experienced a surge in demand. However, as the world starts to open up and people return to in-person studies, companies should adopt a powerful subscription renewal strategy to remain on top of the game. While this can be challenging in the […]
In today’s highly competitive market, customer retention is vital for gym/fitness businesses to thrive and grow. However, given that clients have ever-changing needs and preferences, it can be challenging to keep them engaged and satisfied all the time. That’s where a reactivation campaign comes in to win back inactive customers who were once active members […]
Every company strives to pile up loads of satisfied customers who are willing to return and make regular purchases. That’s where a loyalty program comes in, helping businesses draw new customers and retain existing ones. A well-structured reward marketing is essential for any business growth because, according to a study by Technology Advice, 82% of […]
Post-purchase email examples are not just “thank you” messages sent to existing or new buyers. It is a well-established marketing strategy to bring them back to your website and nurture customer loyalty. This is essential because, according to Harvard Business Review, gaining new customers will cost you up to 25x more than retaining the current […]
Valentine’s Day- a celebration of love, wild shopping for flowers, chocolate, and reserving fancy restaurants. Love is in the air. It is the second busiest holiday in the world, and plenty of companies make the most of their profit during this time. The NRF reports that in 2022 Valentine’s Day spending reached almost 24 billion […]
A top priority of every company is to make their customers feel valued. And when is that special time to show your appreciation if it’s not their birthday? Sending birthday wishes to your customer is not only a nice gesture but also an incredible way to boost your customer retention. A study by Experian revealed […]
