Marketing automation is a game-changing tool that’s reshaping how the gaming industry engages its audience, from casual mobile players to dedicated eSports enthusiasts. Gone are the days of mere pamphlets and pixelated posters plastered on street corners. Welcome to the world of gaming, where automation is driving the industry forward, bringing gamers an even more […]
Author: Mary Haroutunian
Picture this: a bustling bakery where the scent of freshly baked cookies wafts through the air, a cozy corner café that makes your daily latte just the way you like it, or that quirky bookstore where the owner somehow knows exactly which book will tickle your literary taste buds. What’s the secret behind these small […]
Email marketing is a powerful bridge connecting businesses with their audience. But, amidst the sea of messages-a formidable gatekeeper stands guard – the dreaded spam filters. Imagine spending hundreds of hours crafting a perfect message with visuals and content, only to discover that it was flagged as spam by spam filters. Harsh, isn’t it? This […]
Are you finding it tough to acquire new buyers, despite putting in your best efforts? Say hello to the magnetic force that attracts prosperity, growth, and unlimited possibilities. Lead magnets. It is an ultimate tool that turns mere visitors into die-hard fans and fans into loyal customers. Find out the art of crafting compelling lead […]
Have you ever had the frustrating experience of realizing you’ve run out of your go-to vitamins or supplements? Annoying yet quite common situation. But, on the flip side, you could have received a replenishment email reminding you to repurchase the product. Every customer has that go-to e-commerce store for purchasing their monthly or weekly items. […]
Do you know how interested prospects turn into brand advocates? Great things take time, and much like a seed that needs nurturing to grow, your interested prospect must be nourished with a good marketing strategy. This is essentially what customer lifecycle marketing does, leading unfamiliar prospects to the path of converting into loyal customers. Customer […]
Today’s customers require personalized and seamless experiences to manage their finances and financial products across various channels and touchpoints. Even though their expectations for value and relevance have drastically evolved, many banks and financial institutions still fail to adopt personalized client experiences. To become fully customer-centric, next-generation banking email marketing is your title holder. Email […]
When marketers have a lot on their plate, they got neither time nor energy to create multiple versions of an email for different contacts. And as businesses strive to find the best way to build personalized customer experiences, dynamic email marketing rises as a game changer. Dynamic content is customizing a specific part of the […]
Have you ever wondered how marketers come up with the best decision that drives sales and increases income? Do they have a sort of crystal ball to predict the wants and needs of new or existing customers, or do they solely trust their gut feeling? Of course not! Enter A/B testing, marketers’ favorite tool to […]
No matter how hard marketers try, let’s face it, unsponsored reviews from real users will always be the ultimate factor in influencing a customer’s purchase decision. That’s why User Generated Content (UGC) remains an in-demand strategy across various industries. UGC is showcasing the real experience and opinions of actual customers. The content can be online […]
