No matter how hard marketers try, let’s face it, unsponsored reviews from real users will always be the ultimate factor in influencing a customer’s purchase decision. That’s why User Generated Content (UGC) remains an in-demand strategy across various industries. UGC is showcasing the real experience and opinions of actual customers. The content can be online […]
Have you emailed your inactive users lately, only to hear crickets in return? It’s actually quite common to have ineffective re-engagement messages if you don’t invest enough effort into planning and strategizing them. The primary goal of the re-engagement campaign is bringing inactive users back into the fold and even turning them into loyal subscribers. […]
You wake up in the morning, and the first thing you do is grab your phone to check your emails. By browsing hundreds of irrelevant emails and sending them straight to the spam folder, all of a sudden, something caught your eye. Your favorite night cream, which is running low on, is available on sale. […]
In today’s competitive market, it’s not easy to survive in the jungle, let alone make your mark. Even more troubling is when you increase client acquisition or retention spending while still receiving little to no outcomes. Yet, if you are up to the latest marketing statistics, you must have heard that email marketing still remains […]
To stay on top of the game in today’s competitive market, businesses should adopt cutting-edge tech solutions. Enter segmentation, the marketer’s go-to solution for delivering relevant and highly personalized messages to customers. To segment each of your customers according to their characteristics, interests, and demands, you need powerful automation software. This is where Smartsender’s all-in-one […]
In the world of e-commerce, upselling and cross-selling examples are commonly used to retain customers and boost sales. Cross-selling is the process of offering complimentary products or services. Upselling, on the other hand, is persuading customers to buy more valuable and more expensive options of a product. Although these techniques have been used for decades, […]
Manual, mind-numbing tasks in the corporate environment not only waste precious time but also cut productivity and creative energy into bits. That’s why businesses, in today’s fast-paced world, rely more on email automation to streamline their communication processes. As a result, workers improve their productivity and free up time to focus on more crucial activities. […]
Spring has sprung, and one of the fun, colorful holidays is just around the corner. It’s time to start your Easter egg hunt by filling up your basket with eggcellent marketing ideas to increase your revenue. NRF predicts Easter sales will jump to $24 billion this year, with average spending of $192. This presents a […]
In today’s digital age, businesses have vast choices of marketing channels to reach and engage with their target audience. Yet, a personal referral from peers and family members remains one of the most influential and trustful types of advertising. Nielson reports that 84% of people would trust a recommendation of a brand/company from people they […]
Picture this way. You’re buying pants from a brick-and-mortar store, where the salesman suggests a matching belt to complete your look. If this sounds familiar, you have experienced your typical personalized recommendation scenario. Now, the same happens in e-commerce when a customer gets offered a relevant product based on their purchase or browsing history. So […]
