Before getting started with Email Marketing for the first time, you should know that it is easier said than done. With so many different ways to promote your business nowadays, it can be difficult to identify which ones work and are worth putting time and money into. On the other hand, the benefits of Email Marketing […]
What do businesses need to take to maximize their Email Deliverability? According to ReturnPath’s 2015 Email Deliverability Benchmark Report, 21% of opt-in emails never make it to the inbox. I.e. if you have a list of one million subscribers and 21% of your emails to those recipients go undelivered, then 210,000 people were left waiting […]
Playing a game, where the target is constantly moving can be challenging. So is creating email: rules here change before you even find out about them. To help the email marketers win the game, SmartSender pulled out some tips to quickly improve your email program. Clean your list We keep insisting that purchased or rented email […]
The easiest way to grow your customers is not to lose them. While acquiring new leads is often the top priority for many marketing teams, the average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. Email can be the cornerstone of any successful retention marketing strategy. […]
“A designer knows he has achieved perfection not when there is nothing else to add, but when there is nothing else to take away.”- Antoine de Saint-Exupéry In perfect world your email would look the same no matter in what mailbox your opening it: Gmail, Yahoo, Outlook or Hotmail. In reality, however, your specific email template […]
Many beginner email marketers have ended up ruining their sending reputation and getting a blocked IP address right after their first email campaign. Why is that so? Starting an email marketing campaign requires certain steps to be completed before knocking the door of your recipient’s inbox. A dedicated IP address, allocated for certain Email Marketing […]
As an Email Marketing Manager, I am in a constant search for artwork for my emails. Fortunately for me, SmartSender has graphic design experts who can help me out with this. But today, I want to help all those email marketers who are doing it all themselves, just like I was starting. But before we […]
Articles about Spam filter avoiding tips and tricks overload. However, the fact is that YOU CAN’T AVOID Spam filters simply because they are an inseparable part of the email sending process. Your emails may appear either in the inbox, in a categories tab, in a spam folder, or completely blocked. At SmartSender, we encourage our clients […]
The most important communication you’ll ever send to your recipient is the Welcome Email. It’s more like the very first date, when you either win your chance to build true relationships or you fail. A successful Welcome Email should the following three “musts”: Thank the subscribers for subscribing Offer them something exclusive with a […]
Email Marketing is alive! It’s a statistical proof There are so many ways to reach out to customers nowadays, but why Email Marketing? Is it still efficient to send emails and expect customers to converse? The statistics confirm that far from being dead, Email Marketing is alive, well, and increasingly relevant for you to reach […]
