Even though email marketing is far from being dead, the truth is that subscribers are getting bored soon. Nowadays you need more than a wall of text and a few images to keep your readers around. And here comes the Interactive Email Marketing!
Interactive emails make your content alive and exciting, increasing the engagement and boosting your desired action.
So what do you need for creating interactive email campaigns?
1. GIFS and Videos
One of the simplest ways to bring life to your email is adding GIFs or videos. They will not only delight your emails but will help to show off your products and increase the conversion.
2. Interactive Images
Interactive images are especially great when users are viewing them with smartphones and tablets and interact with the image using touch screens.
Your subscribers can click on different elements of the photo to trigger popup videos, animations, or see more information about your product or service.
Please note: using actual videos or animations in your email, may cause difficulties in opening it. So you’d better use a still or a GIF of the video/image, and when the readers click on it, they will be redirected to your website or landing page to view and interact.
3. Surveys and Polls
Keep your subscribers more engaged and your emails more interactive. An embedded survey or poll is also an awesome strategy to learn more about your customers: instead of asking them to click on a link to take a survey elsewhere, just embed the form directly into your email.
4. Gamified Emails
A great way to grab and hold the attention. Everyone loves playing games, so why not play games in the inbox. This will promote sales in a fun and entertaining way.
Tip: You don’t need any design skills to create virtual scratch cards or other gamified elements in your email. There are a number of tools like Zembula to create them in minutes.