Articles about Spam filter avoiding tips and tricks overload. However, the fact is that YOU CAN’T AVOID Spam filters simply because they are an inseparable part of the email sending process. Your emails may appear either in the inbox, in a categories tab, in a spam folder, or completely blocked.
At SmartSender, we encourage our clients to embrace Spam Filters and start playing according to the rules. Furthermore, we provide expert advice on how the filters work and how mailbox providers use them.
Here are some answers to FAQs that you should consider in your Email Marketing:
- What is a Spam Filter?
There are specified criteria for organizing the email. Spam filters are the tools that mailbox providers use to categorize messages. In the beginning, filters were designed to identify spam and block it, but nowadays, the role of Spam filters was expanded for further inbox organization purposes, such as Gmail categories, Microsoft’s Focused inbox, etc.
- Why is it necessary to filter email?
Anti-spam solutions help mailbox providers to protect their users from unwanted emails and more serious cyber threats. The providers either build their own system, leverage third-party spam filter technology, or combine homegrown and partner anti-spam solutions.
- What do Spam filters analyze?
There are some main types of filtering analyses used by mailbox providers:
- Source of the email
- The Sender’s reputation
- The email content
- Subscriber engagement
Remember: Spam filters are an integral part of the email ecosystem. Filters are our friendly sanitizers that keep our users’ mailboxes from billions of spam messages.
SmartSender experts are always open to discussing your emailing experience, providing rapid and detailed audits, and helping you improve.