Are you finding it tough to acquire new buyers, despite putting in your best efforts?
Say hello to the magnetic force that attracts prosperity, growth, and unlimited possibilities. Lead magnets. It is an ultimate tool that turns mere visitors into die-hard fans and fans into loyal customers.
Find out the art of crafting compelling lead magnet examples that will leave your audience craving more. We have gathered insider tips, tricks, and strategies to help your business soar to new heights. Let’s bring it on!
Understanding Lead Magnets
Lead magnets can be any piece of content used to collect prospects in exchange for their information, such as email addresses, phone numbers, etc.
Businesses use this technique to generate leads and later to close sales. Essentially, the aim is to capture valuable visitors, nurture them, and convert them into loyal clients. For that, you should know the key to a successful lead magnet which is to ensure:
- It is relevant
- Easily consumable and
- Offers genuine value
If you tick all of these boxes, your lead magnets, otherwise called gated content, will have the power to be irresistible. In fact, 80% of B2B content marketing assets are gated (Source). They can motivate the targeted audience to provide their contact details, thereby initiating the lead-generation process.
To understand which lead magnet examples are the right for your target audience, first, you need to track, analyze lifecycle stages and then start your lifecycle nurturing marketing strategy. Coming up, we’ll cover what type of lead magnet examples would work during each lifecycle stage, so stay with us.
Nurturing Lifecycle Stages with Lead Magnets
As prospects engage with a company, they go through distinct lifecycle stages. Understanding and addressing their needs and preferences at each step is crucial to achieving greater results.
Throughout the process of nurturing and engaging visitors in each stage, lead magnets play a pivotal role. In addition, businesses need to know which lead magnet examples can attract the visitor to move up the loyalty ladder from interested prospects to paid customers.
Generally, lead magnet examples can be:
- Reports, infographics
- Case studies
- Product demo
- Email courses and so much more
For optimal results, it’s recommended to develop buyer personas and determine what content is suitable for each stage. For example, if your prospect is still in the awareness stage, it’s better off to offer e-books, whitepapers, etc.
On the other hand, visitors in the consideration stage may want to test your product first and then make their decision. In this case, the ideal solution could be a webinar or product demo offer.
Another crucial factor to consider is the industry you are focusing on. B2B businesses, for example, searching for new partners, could apply case studies or reports as lead magnets.
Take the example of Statista, which sometimes hides info by only giving us bits and pieces of their infographics. This is to encourage account sign-ups and paid subscriptions.
Yet another overlooked lead magnet example is sending email course sequences to initiate continuous communication. Find out how the marketing automation platform helps with that in the next paragraph.
Sending Lead Magnets via Email Automation
You might think the role of email automation is little to non-existent in terms of delivering your lead magnets. The truth is without it, you can’t craft and initiate a successful lead magnet example. Why? Here are the main reasons:
- Segmentation: One of the crucial elements in the process of turning leads into customers has to be segmentation. You can’t deliver super-relevant content to each of your interested prospects unless you segment them into different categories. And the more powerful the marketing automation platform you use, the more segmenting options you’ll have. Choose a platform with a hyper-segmentation option like Smartsender.io, which allows targeting audiences based on complex factors such as behavioral patterns, individual interests, preferences, and so much more.
- A/B testing: Split tests or A/B testing is every marketer’s go-to solution to make informed decisions. You could try to predict which lead magnet works on each segment or get rid of old-fashioned guessing and split test your offers. When over 95% of US businesses practice A/B testing (Source), it becomes apparent how critical it is for a company’s success.
- Email Courses: Sending a series of email courses as a lead magnet is often overlooked. Yet, it can guarantee consistent dialogue with the prospect, carrying out an ongoing conversation. With behavioral segmentation, track which topics get your target prospects hyped and create a lesson plan covering that topic. The technique is commonly applied for lead nurturing, warming up your target audience to convert them into sales. You can deliver this series of courses via email automation which allows you to check the performance of it and make data-driven decisions.
Unleash your creativity with marketing automation platform. Retain, regain, re-engage customers in a few clicks.
Whichever lead magnet you offer, find versatile marketing automation software that has high-end solutions for crafting your messages. Smartsender.io is your game-changer to maintain omnichannel automation and detailed analytical tools. Best part? You can sign up for free and enjoy all the benefits right away!
Lead magnets are an excellent way to generate leads and convert them into loyal customers. The process of lead generation and customer conversion is not a linear one; instead, it involves a complex and dynamic journey.
Regardless of the nature of your business- be it e-commerce, B2B, or SaaS, your prospects on each lifecycle stage need nurturing to move up on the loyalty ladder.
In this whole process, a robust marketing automation platform plays a central role in tracking, analyzing, and delivering lead magnet examples, as discussed in the article.