In the whole world, 60% of the total populations own a mobile phone. This makes SMS marketing one of the most important channels for publicizing your businesses.
An SMS enables you for direct communication with your customer. Moreover, it is one of the cost-effective ways of marketing. With initial open rates in the 98% range, and 90% opened within 3 minutes, SMS has become the go-to channel for immediate communication. By sending bulk SMS, you can reach your existing customers along with some new customers.
SmartSender has fully integrated SMS with all the tools and features you require to start contacting your customers today!
So, if you have made your mind to start bulk SMS campaign for your business, then here are few tips which you can follow for getting maximum success.
- Segment your Auditory
For maximum profit, it is required that your SMS reaches only relevant customers. Therefore, it is essential to do segmentation between relevant customers and random customers.
- Perfect timing for SMS Campaigns
Time plays a significant role in every activity. Therefore, for sending successful bulk SMS campaigns, you should send your SMS at favorable times. Then you can send SMS embedded with “deals that will expire soon” option for increasing the curiosities among customers.
- Send reminders or triggered messages
Triggered messages are sent when, for examples, some regular customer suddenly lose interest in your business. Then you can send SMS to them with some deals to develop their interest or remind them of an important event, such as appointments. This is called triggered message that helps in provoking customers.
- Keep your SMS short
This factor is one of the essential tips for getting success in the campaign. The content of the bulk SMS should be crispy and straightforward. Create your SMS templates in such a way that customers will get required information at one glance.
- Try to create a sense of urgency
While sending bulk SMS, choose a time when you will need your customer to react immediately to some exclusive offers with insufficient time.
- Send relevant message
Sending bulk, SMS to your customer is your privilege not right. Therefore, don’t make a mistake of bothering your customer with too many irrelevant messages. Your messages should be like if you don’t send, your customer will miss them rather than being irritated with so many messages.