With around 269 billion emails sent each day, there’s a lot of competition for your audience’s attention. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
To run a successful email marketing campaign, think about what you want to achieve. Typical goals for an email marketing campaign include:
A welcome email or sequence that you send to new subscribers in order to tell them about your business and values so you start to build a relationship with them.
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale. Could be a new product announcement, a new blog post, or maybe even changes within the company.
Providing something your subscribers will value. This could be an email, or sequence of emails sent to new leads in order to prime them for upcoming promotion material, like a barrage of tips, a freebie, or even relevant success story.
Anything that can boost an engagement and bring to an action, for example, promoting the launch of a product or a new feature.
Trying to re-engage subscribers who haven’t been particularly active. You can do this, offering a reward/bonus, discount, or simply interview them on what they like, don’t like, or would like to see changed about your brand
Usually a very simple, one-off email such as a thank you email, payment confirmation, webinar registration confirmation, etc.
This list may be endlessly continued, but the above examples do cover 99% of use-cases.