Game retention can either make or break you if you are in the mobile game development industry. Everyone can agree that getting a high number of downloads is amazing, but there’s more to it than that. If your users aren’t consistently engaging with your app, or they stop coming back after a couple of uses, then you have a low retention rate. If your retention rates are low, then chances are, you won’t be able to turn them into a paying customer!
So what can you do to improve your game retention?
1. Build A Relationship:
One of the best ways to inject customer loyalty from the very onset of your interactions is by making contact in a personal and direct way. Moreover, you can automate your communication throughout multiple channels to retain your loyal users. Special onboarding bonuses and other promotional campaigns may help you establish a strong and long-lasting relationship with them. This can be achieved by cross-channel communication automation.
2. Be Responsive:
Armed with behavioral data, you should be able to tap into the information collected to send personalized messages. You can analyze metrics such as the amount of time spent on a level, the number of challenges won, or other metrics such as “fun meters,” active user participation, monetization, and more.
Take this data and be responsive by opening communication flows! Setting up an SMS campaign to send bulk messages to users, for example, can be a fast and easy way to achieve this. Sending push notifications, can increase app retention rates anywhere from 3 to 10 times more than if you didn’t send any at all!
3. Streamline User Experience:
Gamers have a lot of things that can frustrate them. We’re talking anywhere from bugs and glitches to losing assets for not saving properly. Okay, but glitches happen all the time, so what can you do? Reach out! Start by tracking error messages and sending a push notification that offers help! This can be easily automated. Don’t stop at push notifications. You have a world of communication channels at your disposal! Text messages are fast and convenient ways to contact your users. Users read up to 98% of texts immediately after receiving them. So, send SMS offering your support when they are stuck. Email them with insider tips or tricks to improve their experience.
When it comes to communication, we at SmartSender know how to streamline all the components of engaging with your users. We’re a one-stop-shop for all your marketing automation needs. By diving deep into analytics, we can help you discover what strategy brings you the biggest ROI. Whether it’s with text messages, emails, or web-based push notifications, we can help you automate your sales funnels and user retention workflows. With SmartSender you can track and analyze customer behaviors, plan your strategy to target them effectively, build a community that generates loyalty, and boost that retention rate like a pro!