SmartSender Blog

Warming an IP address is essential for reputation with Email Services Providers (ESPs). The process of methodically adding campaign volume week-over-week to your IP is known as IP Warm-up. When you first start sending email from a new IP address, ESPs immediately detect it and consider it suspicious until they establish a positive sending reputation. […]

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“50% off on dog deodorant”. An email with such a subject would pleasantly surprise you, if you own a dog. But what if you don’t? The email will most likely appear in the trash without even being opened. What happened here? You know the business, which contacted you, but you own a fish, why are you […]

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Game retention can either make or break you if you are in the mobile game development industry. Everyone can agree that getting a high number of downloads is amazing, but there’s more to it than that.  If your users aren’t consistently engaging with your app, or they stop coming back after a couple of uses, […]

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Cybersecurity risk is unavoidable, but a sensitive data breach does not have to be. As more and more companies are encouraging their employees to work from anywhere, on any device, data loss prevention (DLP) has evolved from an option to a requirement.  At SmartSender we have been dealing with the businesses which are concerned about […]

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