In healthcare, private clinics in particular, first impressions are vital. A person’s first encounter with your facility can make or break his/her decision to become your patient. Sometime the healthcare services can be extremely personal and often invasive, like plastic or cosmetic surgery, so it’s important to do what you can to put people at […]
“50% off on dog deodorant”. An email with such a subject would pleasantly surprise you, if you own a dog. But what if you don’t? The email will most likely appear in the trash without even being opened. What happened here? You know the business, which contacted you, but you own a fish, why are you […]
Warming an IP address is essential for reputation with Email Services Providers (ESPs). The process of methodically adding campaign volume week-over-week to your IP is known as IP Warm-up. When you first start sending email from a new IP address, ESPs immediately detect it and consider it suspicious until they establish a positive sending reputation. […]
At SmartSender, we field numerous requests from successful healthcare professionals who have great offline success, but online efforts that fall short of their expectations. Some of them have heard about using healthcare email marketing with automation software to put some of their day-to-day marketing tasks on autopilot, but they don’t know where to start from. […]
As a healthcare provider, you should know that the sensitivity to your customer’s data is your number one priority. Thus the Personal Health Information (PHI) is probably the last thing you will email to your customer. No matter how many solutions SmartSender or other email platforms provide, email is inherently insecure. In general, a problem […]
When a customer signs up to receive your emails, you get a lot of valuable information, such as the name, email address, location, gender, purchase history, and much more. You can use this information to segment your contact lists, trigger automated email series, or dynamically change the content of your email according to the interests […]
SmartSender is in the FINALS of Online Startup Challenge III in Central & Eastern Europe! We made it to the Top 100 out of about 800 applicants. The Jury has already started the next step of evaluation process to select CEE Startup Challenge III Finalists. Top 10 companies will be presented on the social media […]
Did you know that people check phone over 85 times per day? Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that phone is the most handy tool to look for information or check the latest social media updates. It’s clear that we’ve become […]
Every year marketers research on the new trends predicted to make marketing initiatives more powerful: new technologies and advancements; changing consumer attitudes and demands, and innovation impact the efficacy of email marketing. The efforts by no means worth it, because Email marketing has proven to be one of the most effective ways to reach out […]
Did you know that people check phone over 85 times per day? Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that phone is the most handy tool to look for information or check the latest social media updates. It’s clear that we’ve become […]
