SmartSender Blog

What is Sender Reputation? Sender reputation is the reputation of your email sending IP address that helps email inbox providers to determine whether or not you’re a spammer and whether or not your email should be delivered to the inbox. They look at your content quality, quality of contacts, and engagement levels of previous emails […]

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So here we are at Web Summit, the world’s largest gathering of people who are tackling the big challenges facing industry today. More than 2,500 global journalists from publications including Bloomberg, Financial Times, Forbes, CNN, CNBC, and the Wall Street Journal. And here are our Three SmartSender Musketeers, ready to conquer the world 🙂 This […]

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Your fundraising event is ready to go: you’ve booked the venue and sorted through most of the logistics. Now it’s time to advertise it. More RSVPs mean more donations from your fundraising efforts, so don’t skimp on your event promotion. Email Marketing should be at the core of your event promotion strategy. These strategy tips […]

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Proud to announce SmartSender has been selected as a ALPHA startups for the Web Summit 2018 in Lisbon, November 5-8, 2018. SmartSender will be exhibiting at the stand number A 807 on Day 2 of the event, Wednesday, Nov 7. Come over to meet us and get a demo of our platform. Some links: – How are […]

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Before getting started with Email Marketing for the first time, you  should know that it is easier said than done. With so many different ways to promote your business nowadays, it can be difficult to identify which ones work and are worth putting time and money into. On the other hand, the benefits of Email Marketing […]

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What do businesses need to take to maximize their Email Deliverability? According to ReturnPath’s 2015 Email Deliverability Benchmark Report, 21% of opt-in emails never make it to the inbox. I.e. if you have a list of one million subscribers and 21% of your emails to those recipients go undelivered, then 210,000 people were left waiting […]

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Playing a game, where the target is constantly moving can be challenging. So is creating email: rules here change before you even find out about them. To help the email marketers win the game, SmartSender pulled out some tips to quickly improve your email program. Clean your list We keep insisting that purchased or rented email […]

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The easiest way to grow your customers is not to lose them. While acquiring new leads is often the top priority for many marketing teams, the average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. Email can be the cornerstone of any successful retention marketing strategy. […]

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“A designer knows he has achieved perfection not when there is nothing else to add, but when there is nothing else to take away.”- Antoine de Saint-Exupéry In perfect world your email would look the same no matter in what mailbox your opening it: Gmail, Yahoo, Outlook or Hotmail. In reality, however, your specific email template […]

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Many beginner email marketers have ended up ruining their sending reputation and getting a blocked IP address right after their first email campaign. Why is that so? Starting an email marketing campaign requires certain steps to be completed before knocking the door of your recipient’s inbox. A dedicated IP address, allocated for certain Email Marketing […]

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