The easiest way to grow your customers is not to lose them. While acquiring new leads is often the top priority for many marketing teams, the average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. Email can be the cornerstone of any successful retention marketing strategy. […]
“A designer knows he has achieved perfection not when there is nothing else to add, but when there is nothing else to take away.”- Antoine de Saint-Exupéry In perfect world your email would look the same no matter in what mailbox your opening it: Gmail, Yahoo, Outlook or Hotmail. In reality, however, your specific email template […]
Many beginner email marketers have ended up ruining their sending reputation and getting a blocked IP address right after their first email campaign. Why is that so? Starting an email marketing campaign requires certain steps to be completed before knocking the door of your recipient’s inbox. A dedicated IP address, allocated for certain Email Marketing […]
As an Email Marketing Manager, I am in a constant search for artwork for my emails. Fortunately for me, SmartSender has graphic design experts who can to help me out with this. But today I want to help all those email marketers, who are doing it all themselves, just like I was starting. But before […]
Articles about Spam filter avoiding tips and tricks overload. However, the fact is that YOU CAN’T AVOID Spam filters, simply because they are an inseparable part of email sending process. Your emails may appear either in the inbox, in a categories tab, in a spam folder or completely blocked . At SmartSender we encourage our […]
The most important communication you’ll ever send to your recipient is the Welcome Email. It’s more like the very first date, when you either win your chance to build true relationships or you fail. A successful Welcome Email should the following three “musts”: Thank the subscribers for subscribing Offer them something exclusive with a […]
Email Marketing is alive! It’s a statistical proof There are so many ways to reach out customers nowadays, but why Email Marketing? Is it still efficient to send emails and expect customers to converse? The statistics confirm, that far from being dead, Email Marketing is alive, well and increasingly relevant for you to reach your […]
