Now that personalization and customer experience are make-or-break factors for business success today, effective segmentation is an absolute must.
Traditional approaches to segmentation focused mainly on who customers are and segments were based on demographic attributes such as gender or age, and firmographic attributes like company size or industry.
Whereas behavioral segmentation is about understanding customers not just by who they are, but by what they do, using insights derived from customers’ actions.
Now you can make the most out of your audience by numerous segmenting options based on user behavior and reaction to communication sent via SmartSender!
- Identify how your users interact with your emails and send hyper-targeted and contextual messages
- Estimate and improve your Marketing ROI by using behavior-based segmentation