List of Standard Service Variables

Use this variable to provide your contacts a way to unsubscribe from the Contact List.

Example: You may <a href=”{{unSubscribeUrl}}”>unsubscribe</a> from the upcoming emails.

Result: You may unsubscribe from the upcoming emails.

You can use this variable to provide your contacts a way to subscribe to the Contact List.

Example: Want to join our weekly newsletter and get all the latest news? {{subscribeUrl}}

Result: Want to join our weekly newsletter and get all the latest news? SUBSCRIBE (button with the subscribe link)

Use this variable to provide your contacts with a link to the web version of the message. It could be helpful when the ESP cannot fully render the Template you sent, so the recipient is able to view it in a browser window.

Example: Not displaying correctly?<a href=”{{webVersionLink}}”>View in Browser</a>

Result: Not displaying correctly? View in Browser (by pressing this link the contact will be redirected to another tab with the web version of the Template).

Use this variable to provide your users a link to subscribe to Telegram Bot linked with the Wooxy platform.

Example: Press here (link to your telegram bot) to subscribe to our Telegram Bot “{{telegramBot_yourBotName}}” to get additional bonuses.

Result: Press here (link of the Telegram Bot) to subscribe to our Telegram Bot “Promo_Codes” to get additional bonuses.

Current date in ENUM_DATE (MM-DD-YYYY) format. IMPORTANT: UTC Time Zone.

Example: Welcome! You successfully registered on {{currentDate}} and deserve the present!

Result: Welcome! You successfully registered on 02-27-2023 and deserve the present!

The current month.

Example: It is the {{currentMonth}} month of the year so catch new bonuses!

Result: It is the 02 month of the year so catch new bonuses!

The current year.

Example: Buy an upgrade to the next level in {{currentYear}} and get extra coins.

Result: Buy an upgrade to the next level in 2023 and get extra coins.

Campaign title.

Example: You participated in the {{campaignName}} program, and we have a new offer for you.

Result: You participated in the {{campaignName}} program, and we have a new offer for you.

Also can be used in UTM parameters formation

example.com/utm_campaign={{campaignName}}

Workflow name.

Example: Want to be a part of the workshop? Participate in our new project “{{workflowName}}”.

Result: Want to be a part of the workshop? Participate in our new project “Synergy”.

ID of the Template from your account. 
Use this variable to track the recipient’s action after the email with Template from your Wooxy account is delivered. 
 

Can be used in UTM parameters formation 
example.com/?utm_template={{templateId}}

Used to specify if a contact is subscribed or unsubscribed from the Contact List. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

Used to specify if a contact is subscribed or unsubscribed to the Email channel. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

Used to specify if a contact is subscribed or unsubscribed to the SMS channel. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

Used to specify if a contact is subscribed or unsubscribed to the Desktop Web Push channel. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

Used to specify if a contact is subscribed or unsubscribed to the Mobile Web Push channel. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

Used to specify if a contact is subscribed or unsubscribed to the Telegram channel. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

Used to specify if a contact is subscribed or unsubscribed to the Viber channel. Use value “1” to subscribe user and value “0” to unsubscribe.

The default value is false (disable).

{{name}}

'optional'

{{firstName}}

'optional'

{{lastName}}

'optional'

{{email}}

'optional'

The email address of the contact. You must include an “email” column in your import file if you want this parameter to be displayed for your contacts. Only one email for each contact.

IMPORTANT: Review this column for anything that might cause syntax errors, like missing information, unsupported characters, and extra spaces before or after an address.

{{phoneNumber}}

'optional'

{{userId}}

'optional'

{{active}}

'optional'

Used to specify if a contact is subscribed or unsubscribed from the Contact List. This variable is helpful in the dynamic content creation in the Template. Use the twig language –  with the help of its tools, you can create creative and functional Templates.

The default value is false (disable).

1

'optional'

0

'default'

{{contactBirthday}}

'optional'

{{contactLanguage}}

'optional'

{{contactGender}}

'optional'

{{contactTimezone}}

'optional'

{{contactScore}}

'optional'

{{avatarLink}}

'optional'

{{facebookLink}}

'optional'

{{instagramLink}}

'optional'

{{linkedInLink}}

'optional'

{{twitterLink}}

'optional'

{{tiktokLink}}

'optional'

{{sourceId}}

'optional'

{{customerSourceId}}

'optional'

{{sourceName}}

'optional'

cacValue

'optional'

cacCurrency

'optional'

Customer Acquisition Currency: EUR or USD 

IMPORTANT: Please use only Latin uppercase format. No numbers or other symbols allowed. If not provided default value will be used from the registered Customer Acquisition Source.

Company name linked to your Contact List. Use it, for example, in the footer of the Template.

Example: {{companyName}}, 44 Montgomery Street, Suite 300, San Francisco, USA.

Result: Monocompany LLC, 44 Montgomery Street, Suite 300, San Francisco, USA.

Company email address linked to your Contact List.

Example: Contact us via {{companyEmail}}.

Result: Contact us via example@domain.com.

Company physical address linked to your Contact List.

Example: Monocompany LLC, {{companyAddress}}.

Result: Monocompany LLC, 44 Montgomery Street, Suite 300, San Francisco, USA.

Company location city linked to your Contact List.

Example: Monocompany LLC, 44 Montgomery Street, Suite 300, {{companyСity}}, USA.

Result: Monocompany LLC, 44 Montgomery Street, Suite 300, San Francisco, USA.

Company location country linked to your Contact List.

Example: Monocompany LLC, 44 Montgomery Street, Suite 300, San Francisco, {{companyСountry}}

Result: Monocompany LLC, 44 Montgomery Street, Suite 300, San Francisco, USA.

You can use this variable in the Template to provide your contacts a link to the web version of the message. It could be helpful when the ESP cannot fully render the Template you sent, so the recipient is able to view it in a browser window.

Example: Not displaying correctly?<a href=”{{webVersionLink}}”>View in Browser</a>

Result: Not displaying correctly? View in Browser (by pressing this link the contact will be redirected to another tab with the web version of the Template).

Current date in ENUM_DATE (MM-DD-YYYY) format. 

IMPORTANT: UTC Time Zone.

Example: Welcome! You successfully registered on {{currentDate}} and deserve the present!

Result: Welcome! You successfully registered on 02-27-2023 and deserve the present!

The current month.

Example: It is the {{currentMonth}} month of the year so catch new bonuses!

Result: It is the 02 month of the year so catch new bonuses!

The current year.

Example: Buy an upgrade to the next level in {{currentYear}} and get extra coins.

Result: Buy an upgrade to the next level in 2023 and get extra coins.

Campaign title.

Example: You participated in the {{campaignName}} program, and we have a new offer for you.

Result: You participated in the {{campaignName}} program, and we have a new offer for you.

Also can be used in UTM parameters formation

example.com/utm_campaign={{campaignName}}

Workflow name.

Example: Want to be a part of the workshop? Participate in our new project “{{workflowName}}”.

Result: Want to be a part of the workshop? Participate in our new project “Synergy”.

{{name}}

'optional'

{{firstName}}

'optional'

{{lastName}}

'optional'

{{email}}

'optional'

The email address of the contact. You must include an “email” column in your import file if you want this parameter to be displayed for your contacts. Only one email for each contact.

 IMPORTANT: Review this column for anything that might cause syntax errors, like missing information, unsupported characters, and extra spaces before or after an address.

{{phoneNumber}}

'optional'

{{userId}}

'optional'

{{active}}

'optional'

Used to specify if a contact is subscribed or unsubscribed from the Contact List. This variable is helpful in the dynamic content creation in the Template. Use the twig language –  with the help of its tools, you can create creative and functional Templates.

The default value is false (disable).

1

'optional'

0

'default'

{{emailSubscribe}}

'optional'

Used to specify if the contact is subscribed or unsubscribed to the Email channel.

The default value is false (unsubscribed).

1

'optional'

0

'default'

{{smsSubscribe}}

'optional'

Used to specify if a contact is subscribed or unsubscribed to the SMS channel.

The default value is false (unsubscribed).

1

'optional'

0

'default'

{{desktopWebPushSubscribe}}

'optional'

Used to specify if a contact is subscribed or unsubscribed to the Desktop Web Push channel.

The default value is false (unsubscribed).

1

'optional'

0

'default'

{{mobileWebPushSubscribe}}

'optional'

Used to specify if a contact is subscribed or unsubscribed to the Mobile Web Push channel.

The default value is false (unsubscribed).

1

'optional'

0

'default'

{{telegramSubscribe}}

'optional'

Used to specify if a contact is subscribed or unsubscribed to the Telegram channel.

The default value is false (unsubscribed).

1

'optional'

0

'default'

{{viberSubscribe}}

'optional'

Used to specify if a contact is subscribed or unsubscribed to the Viber channel.

The default value is false (unsubscribed).

1

'optional'

0

'default'

{{contactBirthday}}

'optional'

{{contactLanguage}}

'optional'

{{contactGender}}

'optional'

{{contactTimezone}}

'optional'

{{contactScore}}

'optional'

{{avatarLink}}

'optional'

{{facebookLink}}

'optional'

{{instagramLink}}

'optional'

{{linkedInLink}}

'optional'

{{twitterLink}}

'optional'

{{tiktokLink}}

'optional'

{{sourceId}}

'optional'

{{customerSourceId}}

'optional'

{{sourceName}}

'optional'

cacValue

'optional'

cacCurrency

'optional'

customStringVariable

'optional'

customDateVariable

'optional'