List of Standard Service Variables

Below you can find a list of standard service variables that you can use when creating email templates and sending campaigns.

IMPORTANT: All variables should be in “lowerCamelCase” format. Only Latin letters are allowed. No underlines, special symbols, etc.

• lowerCamelCase (part of CamelCase) is a naming convention in which a name is formed of multiple words that are joined together as a single word with the first letter of each of the multiple words (except the first one) capitalized within the new word that forms the name.

Note Use YYYY-MM-DD format for date values (example: “userBirthDate” => “1900-01-01”)

Global variables

Variable	Description and format requirements.
{{host}}	Website domain name from your From_email address
{{unSubscribeUrl}}	You can use this variable in the template to provide your users a way to unsubscribe from the contact list
{{webVersionLink}}	You can use this variable in the template to provide your users a link to the web version of the message
{{ telegramBot_yourBotName }}	You can use this variable in the template to provide your users a link to subscribed to Telegram Bot linked with SmartSender
{{currentDate}}	Current date in ENUM_DATE (YYYY-MM-DD) format. IMPORTANT UTC Time Zone
{{currentMonth}}	The current month
{{currentYear}}	The current year
{{campaignName}}	Campaign title
{{triggerName}}	Trigger title
{{dripName}}	Drip campaign title
{{scenarioName}}	Scenario name
{{listName}}	Displays the contact list name
{{segmentName}}	Displays the segment name. Doesn’t work with triggers and drip campaigns.

Contact list settings variables

Variable	Description and format requirements.
{{companyName}}	Company name linked to your contact list
{{companyEmail}}	Company email address linked to your contact list
{{companyPhone}}	Company phone number address linked to your contact list
{{companyAddress}}	Company physical address linked to your contact list
{{companyCity}}	Company location city linked to your contact list
{{companyCountry}}	Company location country linked to your contact list
{{host}}	Website domain name from your From_email address
{{listName}}	Displays the contact list name

Contact variables stored in contact list