In this article, we will show you all the controls on the Campaigns page.
To start work with the Templates – follow the steps below:
- Navigate to the Campaigns Management page (Menu->Outbound->Campaigs).
- Press the filter button to select the channel.
- All channels
- Press the filter button to select the status.
- You can see the interaction of buttons and statuses with each other here.
Button Status Launch type (Ready for sending, can be launched, and can be edited before launch.) Manual
(The stop/disable button)
(Cannot be stopped and edited.) Now
(Can be stopped. If the launch time has passed on the restart, an alert is shown and you have the option to edit the Campaign.) Schedule
(If the Campaign was stopped before sending. Can be edited and launched.) Schedule
(Cannot be edited and cannot be launched.) Now
The campaign is not
(If you leave the Campaign setting page after pressing the “Next step” button. Can be edited. Cannot be launched.) Not selected (The reason is shown in the corresponding table by pressing the “Info” button. Can be edited.) Now
- You can see the interaction of buttons and statuses with each other here.
- Sort Сampaigns by name.
- Sort Campaigns by launch type.
- Search Campaigns by name and by ID.
- Press the “Analytic” button. The report shows the performance of your Campaign and its key metrics.
- The Campaign Analytic consists of such parameters.
Section Parameter Displays for Description The Campaign detailed information Channel & Status All Campaigns Informs which type of channel the Campaign is as well as which status it has at the moment of the Analytic checking. Name All Campaigns The name of the Campaign Template All Campaigns The name of the Template sent to the targeted contacts. Type All Campaigns The type of the Campaign launching. Send time All Campaigns Shows when the Campaign was sent. For the recurring type of launching such details are displayed: the start date and time, launch type, repeat frequency, and the end date. TTL (Time to live) Web Push Campaign Shows the time to live of the notifications of the Web Push Campaign. Segments All Campaigns The selected segment of contacts who were sent the Campaign. Excluded segments All Campaigns The selected segment of contacts who were excluded from the Campaign sending. Tags All Campaigns The list of Tags of the Campaign. Bot Telegram Campaign The name of the Bot which sent the Telegram Campaign. The export report button Excel All Campaigns Downloads all data in tabular form (no graphs) in XLSX format on your device.
NOTEThe file is downloaded according to the selected iteration for recurring Campaigns. The most comfortable way for the downloaded file reading is to open it via Google Sheets.
All Campaigns Downloads data and graphs the way they appear on the page in PDF format.
NOTEThe file is downloaded according to the selected iteration for recurring campaigns.
(displays after the second iteration is done)
Delivered All recurring Campaigns The number of delivered Email/SMS/Web Push/Telegram messages during the selected iteration. Unique Opens All recurring Campaigns The number of unique message openings by contacts during the selected iteration. Unique Clicks All recurring Campaigns The number of unique clicks in messages made by contacts during the selected iteration. Iteration All recurring Campaigns List of all campaign replays. Here, by selecting an iteration from the drop-down menu, you can view the report individually for each of the sent campaigns and thus compare them. Total sent messages All Campaigns The number of messages sent after the Campaign launching. Deliverability Delivered All Campaigns The status is assigned as soon as SmartSender.io has sent a message and it has been accepted by the server of the receiving provider. Unique opens All Campaigns Recipients who have opened the campaign a unique number of times. Unique clicks All Campaigns Only the first click of the client is taken into account. Delivery rate All Campaigns Delivery rate = (Delivered/Total) * 100 %
*total = (delivered+hard+soft+reject)
Open rate All Campaigns Unique Open rate = (Unique Opened/Delivered)* 100 % Click rate All Campaigns Unique Click rate = (Unique Clicks/Delivered) * 100 % Total opens All Campaigns Total Opens = (Opened/Delivered)* 100 % Total clicks All Campaigns Total Сlicks = (Clicks/Delivered) * 100 % Click to open rate All Campaigns CTR = (UniqueClicked/UniqueOpened) * 100 % Engagement Delivered All Campaigns The status is assigned as soon as the SmartSender.io has sent a message and it has been accepted by the server of the receiving provider. Bounced Email Campaign Messages that were not successfully delivered to the contact. SmartSender.io automatically processes these responses from email providers and categorizes each failed email delivery attempt into one of the following failure categories: Soft bounce or Hard bounce. Failed SMS, Web Push, Telegram Campaigns This means, that the message couldn’t be successfully delivered to the addressee. Unsubscribed Email Campaign Displays the number of unsubscribed contacts from the Campaign sending. Marked as spam Email Campaign The recipient moved the message from Inbox to the Spam folder. Messages from the same sender might be sent to Spam in the future. Hard bounce Email Campaign Messages could not be delivered because of permanent problems, such as the address being undeliverable, e.g. it doesn’t exist. Soft bounce Email Campaign Messages can’t be delivered due to temporary issues, such as a recipient’s inbox that is full. Rejected Email and SMS Campaigns Displays the number of declined emails and messages the SmartSender.io could not send due to many reasons, For example, exceeding the limit of emails or messages due to the tariff plan. Undelivered Web Push Campaign Appears when the Push notification wasn’t delivered, an invalid token. Expired Web Push Campaign The Push notification wasn’t shown due to TTL (Time to live). Dismiss Web Push Campaign The recipient dismissed the permission to get Web Push notifications. Top locations by click The Geo Analysis plots your contacts’ activities on a world map. The resulting chart provides insights into the geographical distribution of your contacts’ activities. Tracking based on clicks. Displays up to 5 top locations. Devices by click Data about used devices based on clicks. The number of users who used the desktop version, as well as what percentage used the mobile version. Top browsers Displaying the top 5 most popular browsers from which clicks were made. View campaign click-based success details depending on browsers. Top email service providers Displaying the top 5 most popular ESPs from which clicks were made. View campaign click-based success details depending on email service providers.
- Press the “Info” button to get acquainted with the Campaign details.
Parameter Description Channel The type of channel. Status The current status of the Campaign. Failure reason no-email-template Appears when the Email Template is deleted before the Email Campaign starts. no-sms-template Appears when the SMS Template is deleted before the SMS Campaign starts. no-wp-template Appears when the Web Push Template is deleted before the Web Push Campaign starts. no-telegram-template Appears when the Telegram Template is deleted before the Telegram Campaign starts. no-telegram-bot
- When the Telegram Bot doesn’t exist.
- When the Telegram Bot is not available at the Campaign start moment.
no-contact-list Appears when the selected Contact List is deleted before the Campaign starts. insufficient-balance Not enough funds on the payment card. Appears in the SMS Campaign because the total cost is counted here. telegram-bot-not-enabled When Telegram blocks your Telegram Bot ID and it becomes unavailable. sms-not-allowed The account where the SMS Campaign failed cannot send SMS. To get permission – contact the SmartSemder.io support team via email@example.com. no-contacts-to-receive
- Appears in case all contacts are deleted from the selected list and/or segment before the Campaign starts.
- If the Campaign is set up for sending to a specific segment and at the same time specifies it again in the list of excluded segments.
Name The name of the Campaign along with its ID. Creation date The time and date of when the Campaign was created according to the account’s time zone. Template The name of the Template along with its ID. Telegram bot The name of the Telegram bot along with its ID. Contact list The name of the Contact List along with its ID. Send to segments This is an optional choice, the Campaign is sent only to those contacts that fall under the segment rule. Exclude segments This is an optional selection, using this filter you can exclude contacts from sending the Campaign Launch type The type of the Campaign launch. Send time Set the date and time of sending the Campaign by choosing in advance the “Scheduled” and “Recurring” launch types. Create a Campaign by specifying the “Manual” launch type and start the Campaign whenever you want. Select the “Now” launch type and the Campaign will start just after its creation. Tags The list of tags that are included in the Campaign.
- By pressing the “More” button the following actions will be available:
- Duplicate – create the new Campaign with the same settings and parameters.
- Delete – remove the Campaign without a recovery option.
NOTEThe Campaign could be also deleted by choosing the selection box next to the Campaign row.
- Edit the desired Campaign by pressing on its name.
- You can always keep abreast of the Campaigns launching schedule with the help of our handy organizer. Press on the “Calendar” icon. Here all of your Campaigns are placed in the corresponding cell according to the launch day.
NOTEOnly Campaigns with the “Done” status cannot be reached for editing here.
NOTEThe “Draft” Campaigns are not displayed in the Calendar because the launch time is missing.
- Every Campaign is clickable. You can check the main information about the Campaign:
- The name of the Campaign.
- Launch type.
- Launch Description.