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Marketing Manager

353 views March 9, 2021 0

We are seeking an experienced Marketing Manager who will be responsible for managing the company’s marketing initiatives.

Responsibilities:

  • Establish marketing goals based on past performance and market forecasts;
  • Develop strategies and tactics to lead acquisition, provide sales support, and advance brand building;
  • Deploy successful marketing campaigns and own their implementation from ideation to execution;
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
  • Plan and produce valuable and engaging content for our website and blog that attracts and converts our target groups;
  • Work within the department budget to develop cost-effective marketing plans for each product or service;
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies;
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals;
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Oversee current offerings and comes up with initiatives for new products

Requirements:

  • Appropriate work experience is required;
  • Experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns;
  • Solid knowledge of website analytics tools;
  • Up-to-date with the latest trends and best practices in online marketing and measurement;
  • Ability to think creatively and innovatively;
  • Excellent communication skills;
  • Fluency in English;
  • Good command of other European languages would be an advantage.

SmartSender.io is an omnichannel marketing automation platform. We automate customer retention for fast-growing companies. By carefully balancing performance with what feels right for our customers and brand, we’ve managed to be bootstrapped, profitable, and In-demand for almost 4 years.

We offer:
  • Opportunity to play an important role in a fast-growing Bootstrap Startup;
  • Substantial responsibility from the early beginning;
  • Competitive salary based on your experience and linked to performance;
  • 24 days of paid vacation.
If you are interested in this role, please send your CV to gayane@smartsender.io
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