Small business-flexible.

Coast to Coast Podiatry Doubles appointment Requests, 

Thrives as Independent

– case study –

Practice size: 1 provider
Specialty: Podiatric/ Foot Surgery
Location: Tarzana, CA

“For people who want to use it, online booking is the best thing. It’s quick and easy, and they’re able to get the response within 24 hours, all the time.”

Dr. Christopher Otiko


Dr. Christopher Otiko broke away from a medical group to “set up more of an individual-focused practice,” he explains. But building a patient base in the competitive Los Angeles market is an uphill battle. His previous group used a costly website service that couldn’t deliver results.


Within three weeks of selecting SmartSender, Dr. Otiko’s Coast to Coast Podiatry was up and running with an efficient email marketing strategy, automated patient onboarding  workflow, and scheduling auto reminders via push notifications and sms.  “An absolutely amazing service”, as Dr. Otiko describes.


Since bringing SmartSender into the practice, Dr. Otiko has doubled both his new patients and his appointment requests – and he’s happy with his decision. “I looked at a number of services once I was heading out on my own,” he explains. “SmartSender was the best fit for me. The most helpful Customer Support Team has freed me and my team from the headache of following up the patients manually. As a busy surgeon I couldn’t find enough time to reply to all my emails on a daily basis. Now it’s all taken care of. My front desk assistants are now busy taking care of the actual visitors, the appointment reminders and followups are completely automated. Life is awesome!”


Dr. Otiko

Dr. Christopher Otiko received a Master’s of Science Degree in Biochemistry from Oklahoma State University in 1993 and a Doctorate from the California College of Podiatric Medicine, San Francisco in 1997.


After completing his residency at Pacific Coast Hospital and San Francisco General Hospital, he moved to Los Angeles to start his practice in 1999. He was Board Certified in The Prevention and Treatment of Diabetic Foot Wounds in 2005.  He founded Coast to Coast Podiatry Group in January 2011.  In his spare time Dr. Otiko likes to watch and coach soccer, write novels and screenplays and spend time with his wife and two daughters.

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