Small business-flexible.

SmartSender vs. Amazon Simple Email Service for Email Marketing

Best for

SmartSender is for increasing your ROI.

You can use it to manage leads, implement complex email marketing automation based on customer’s behavior (sequences, flows, and automated responders) on your website, as well as send hyper-personalized email campaigns that go out to potential and current customers.

Best for

Amazon SES is for sending transactional and bulk email.

If you’re working with an AWS infrastructure you may get great benefits from using it and your development team will feel that they know what they’re doing. 


✓ Powerful Analytical Tools
✓ Retention Cohorts
✓ Performance Based Reporting
✓ Deliverability Monitoring
✓ Easy-to-reach customer support
✓ Event Triggered Email

✓ Event triggered SMS

✓ Triggered Push Notification
✓ Rich User Profiles
✓ Responsive Email/SMS/Push Templates

Drag-and-drop Editor

✓ Device Crossovers
✓ Smart Campaigns
✓ Dynamic Content
✓ Triggered and Scheduled Campaigns
✓ Hyper Personalization
✓ SMS Campaigns
✓ Push Notifications
✓ A/B Testing
✓ Powerful User Segmentation
✓ Server APIs
✓ Webhooks

✓ White Labeling

✓ GDPR and CCDP compliance

Role-Based Data Access Permission


✓ Sender Configuration Options
✓ Auto-Responders
✓ Deliverability Dashboard
Shared & Dedicated IP Addresses
Event Triggered Email
✓ Reputation Dashboard
Mobile Optimized Emails
Sending Statistics
Sending Emails

Overview of Benefits 

Provides advanced cross-channel marketing automation tools for companies that have outgrown the generic email sending platforms.

Create unlimited drip
campaigns based on your sales funnel and your customer’s predicted behavior.

Automate your workflow,
triggered by customer actions,
such as a purchase or download, signup or stop on a certain step of the funnel.

40%See how the users interact with your product and engage them in the campaigns based on click and open data.
• Keep track of your business’s retention rates to evaluate your overall performance.
• Define engagement metrics for your business, like daily active users and retention, and make them available for self-serve analysis.

Track: Sent, Opens, Clicks, Bounces, Unsubscribes, Complaints and more.

Custom tagging & segmentation
• Aggregated reports to cover all your Business Analytics needs
• Searchable activity log
• Full White labeling

Going to SPAM is one of the many pain points faced by online businesses. It is important to understand the reason behind this and provide better user experiences. SmartSender does just this by providing express or detailed deliverability audit to bring out the main issues, mistakes and shortcomings and suggesting fast and efficient solutions and further 24.7 monitoring of your campaigns. 

We offer military-grade data security and the highest level of protection of every single contact from our multi million client base.

  • GDPR Compliant
  • Internal Security Tools and Role-Based
  • California Data Protection Act Compliant.

Leverage advanced user behavioral insights to segment users so you can deliver timely personalized user engagement experiences to prospects and customers. Personalization has helped increase click-throughs for a number of marketing campaigns designed by our customers. Our customers increase their customer engagement by 10%-200% by sending personalized offers on the category of product their users viewed and the time of the day the segment was most active on the website via SmartSender’s push notifications.

Our web-tracking system uses browsing behavior and helps target people who meet specific criteria e.g. female customers who watched your hip shaping fitness exercises four times during a week. This means virtually unlimited targeting opportunities, thanks to the variety of available options. SmartSender makes it easier for marketers to use existing segments to create upselling and cross-selling campaigns which actually convert. The ROI-based reporting relies on actual transactions and allows marketers to clearly see performance of their marketing campaigns across multiple channels.

✔ Dedicated Customer Success Manager
✔ Dedicated deliverability manager
✔ Outstanding technical support
✔ Sending practices Express and Full Audit
✔ Reputation management and AntiSpam Solutions
✔ Knowledge base and help center

Overview of Benefits

Best Email Service for AWS ecosystem

  • No SMTP server setup if already in AWS ecosystem
  • Quick and Easy setup & integration
  • Always verifies the email before you can it


  • It provides a simple syntax to create templates for customized emails
  • It has a great rate limit once moved out of the sandbox
  • Nice mechanisms to handle bounce and replies


Pricing Comparison Chart


Number of Contacts

Number of Sends/mo













Pay as you go


Over 500,000





Number of Contacts

Number of Sends/mo


62000 Emails (If sending email from an application hosted in Amazon EC2)


1,000 Emails (If sending email from other ESP or other software package)


For each GB of attachments you send


For each dedicated IP address you lease per month

$1,250Deliverability Dashboard (via the SES API V2) per month 

Segment users based on complex combinations of user actions, inactions, underactions and other behavioural models.

Get a comprehensive, real-time view of any user with data aggregated from all touchpoints.

  • GDPR Complaint
  • CCPA Complaint 
  • Internal Security Tools and Role-Based Permissions

Compare how different user groups behave over time in onboarding, registration, purchasing, and engaging.

Monitor the health of your domain and IP reputation with email deliverability reports. Get on demand expert assistance.

Build visually stunning, mobile-responsive email templates with our easy-to-use email editor.

Reach customers with personalised content and create customized user experiences based on individual behaviors and preferences.

Create great experiences for different user segments with a complete set of tools for design, testing, and comparative analysis — all without coding.

Hook new users early on with campaigns that encourage regular use.

Resurrect inactive users by sending different types of engagement messages.

Send automated reminders to users who don’t complete an order.

Alert users when there’s something new to announce or promote.

SmartSender is Built for Scalability and Reliability


Messages monthly delivered to users across all channels.


API requests per day, peaking at 5,000 requests a second.


Uptime and are highly scalable and redundant. 


Real-time user behavioral triggers activated daily.

Ready to get started?

Create an account instantly and start sending messages or contact us to design a custom package for your business.

Start your integration

Get up and running with SmartSender in as little as 10 minutes.