Automation Software

Valentine’s Day- a celebration of love, wild shopping for flowers, chocolate, and reserving fancy restaurants. Love is in the air.  It is the second busiest holiday in the world, and plenty of companies make the most of their profit during this time. The NRF reports that in 2022 Valentine’s Day spending reached almost 24 billion […]

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A top priority of every company is to make their customers feel valued. And when is that special time to show your appreciation if it’s not their birthday?  Sending birthday wishes to your customer is not only a nice gesture but also an incredible way to boost your customer retention. A study by Experian revealed […]

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You poured your heart and soul into developing a new product, and now you want to spread the news. But, before you do that, it’s crucial to ask yourself these very questions: Do I have a solid strategy to be a winner in the competitive market? How can I craft a successful product launch campaign? […]

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Suppose you ordered a product online. Your credit card was charged, yet you got a vague “Thanks for your purchase” notice without order details. Doesn’t it make you feel anxious? Or worse, not even a single “Thank you” note, nada. But once you receive a confirmation email, it gives you peace of mind right away. […]

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By now, marketers know that attracting new prospects is a lot pricier than retaining existing ones. The study by Harvard Business Review reveals that gaining new customers costs up to 25x more than keeping the current ones. Yet, customer churn is inevitable, even if you offer an excellent product/service and top-notch support.  So, the question […]

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 What if we tell you that onboarding is the deciding point of your customer retention rate? That’s right! The study revealed that 86% of clients would stay loyal to a business if they received an onboarding communication and had access to educational materials in advance. So, let’s dig deeper into the importance of it and […]

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In the age of modern technology, businesses need to adopt a customer-centric approach to be on top of the game. At this point, it becomes apparent that your customer expects a seamless experience across all channels, platforms, and devices. That is why it’s crucial to integrate omnichannel marketing into your business objectives. So let’s dig […]

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