“Custom Variables” feature provides a way to set account variables which will be available globally for all contacts without overloading Email Lists with one-type data. Paste a customer variable the same way as variables from Email Lists in your email template to build personalized or dynamic content.
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- Navigate to Custom Account Variable management page (Menu -> Content -> Variables)
- Click “Add Custom Variable” button
- Type in your Custom Variable in “lowerCamelCase” format
- Set value for your Custom Variable (no specific format required)
- Click “Save” button
- Use your new Custom Variable in the following format in email templates: {{customVariable}}
IMPORTANT:
- All variables should be in “lowerCamelCase” format. Only Latin letters allowed. No underlines, special symbols, etc.
- lowerCamelCase (part of CamelCase) is a naming convention in which a name is formed of multiple words that are joined together as a single word with the first letter of each of the multiple words (except the first one) capitalized within the new word that forms the name.
Priorities is a case of conflicting variables:
- First Priority: Variable from API request;
- Second Priority: Variable from the Account Custom Variables;
- Third Priority: Variable from the selected Email List.