Segmenting Options

With the SmartSender.io, you can use the Contact List and contact information to target and filter contacts into segments. Our segmentation options are extensive, so you can choose a single condition or combine up to several conditions with positive and negative relationships to target the right contacts for each campaign. In this article, you’ll find all the available segmentation criteria.

There are two types of variables, which can be used in the Contact List on the SmartSender.io platform.

IMPORTANT Use only Latin ‘lowerCamelCase‘ format for your variables in the Contact List. Numbers or other symbols are NOT allowed.

Parameters	Description
string variable	ENUM_STRING – variable value is `text` type. No specific format required
date variable	ENUM_DATE – variable value is `date` type. Required format ‘YYYY-MM-DD’

Operator Glossary
When you create a segment, you choose an “operator”, which is usually the second choice and is something like “equal” or “is not equal.” Different conditions display different operators for different types of variables. Here’s the list of the ones you might see:

Type of data	Operators Available	Action	Description
string variable	equal	Type in the text	Form field data exactly matches the text you input.
	not equal	Type in the text	Form field data does not match exactly the text you input.
	is greater than	Type in the text	Form field data is larger than the number you input.
	is greater than or equal	Type in the text	Form field data is larger or equal than the number you input.
	is lower than	Type in the text	Form field data is smaller than the number you input.
	is lower than or equal	Type in the text	Form field data is smaller or equal than the number you input.
	contains	Type in the text	Form field data contains the text you input.
	does not contain	Type in the text	Form field data does not contain the text you input.
	start with	Type in the text	Form field data starts with the text you input.
	end with	Type in the text	Form field data ends with the text you input.
	is empty	N/A	Form field is empty.
	is not empty	N/A	Form field contains any value.
date variable	is current day	N/A	Only “mm-dd” form field data are used. Year in the field data is ignored.
	today	N/A	Form field data are used fully correspond to the specified date, “dd-mm-yy”
	equal	Choose a date using the date picker	Form field data exactly matches the date you pick.
	not equal	Choose a date using the date picker	Form field data does not match exactly the date you pick.
	is greater than	Choose a date using the date picker	Form field data is larger than the number date you pick.
	is greater than or equal	Choose a date using the date picker	Form field data is larger than or equal to the date you pick.
	is lower than	Choose a date using the date picker	Form field data is smaller than the date you pick.
	is lower than or equal	Choose a date using the date picker	Form field data is smaller or equal than the date you pick.
	is empty	N/A	Form field is empty.
	is not empty	N/A	Form field contains any value.
	days before	Type a number in the text field.	Form field date comes before [#] of days you input.
	days after	Type a number in the text field.	Form field date comes after [#] of days you input.
	days between	Type two numbers in two text fields.	Form field date comes after [#] of days and before [#] of days you input.

SmartSender.io offers numerous segmenting options based on user behavior and reaction to a communication sent via our platform, so you can make the most out of your audience. Here are some examples of Engagement segments you can create.

Engagement options:

Engagement	Parameters	Action	Description
Has Opened	Template	Select template	Subscribed contacts who opened your specific email campaign or template
	Campaign	Select campaign
	Any messages	Select period	Within the 1 day	All contacts who opened on messages yesterday and up to now
			Within 7 days	All contacts who opened on messages last 7 days and up to now
			Within 14 days	All contacts who opened on messages last 14 days and up to now
			Within 30 days	All contacts who opened on messages last 30 days and up to now
	Aggregated campaigns	Select any kind of the aggregated campaigns	Any of the last 5 campaigns	All contacts who opened at least one of the last 5 sent campaigns
			Any campaigns within of the last 7 days	All contacts who opened any campaigns in the last 7 days, including today’s day
			Any campaigns within of the last 14 days	All contacts who opened any campaigns in the last 14 days, including today’s day
			Any campaigns within of the last 30 days	All contacts who opened any campaigns in the last 30 days, including today’s day
			All of the last 5 campaigns	All contacts who opened all the last 5 campaigns
Has not opened	Template	Select template	Subscribed contacts who have not opened your specific email campaign or template
	Campaign	Select campaign
	Any messages	Select period	Within 1 day	All contacts who have not opened messages yesterday and up to now
			Within 7 days	All contacts who have not opened messages last 7 days and up to now
			Within 14 days	All contacts who have not opened messages last 14 days and up to now
			Within 30 days	All contacts who have not opened messages last 30 days and up to now
	Aggregated campaigns	Select any kind of the aggregated campaigns	Any of the last 5 campaigns	All contacts who have not opened any of the last 5 campaigns sent
			Any campaigns within of the last 7 days	All contacts who have not opened any campaigns in the last 7 days, including today’s day
			Any campaigns within of the last 14 days	All contacts who have not opened any campaigns in the last 14 days, including today’s day
			Any campaigns within of the last 30 days	All contacts who have not opened any campaigns in the last 30 days, including today’s day
			All of the last 5 campaigns	All contacts who have not opened the last 5 campaigns
Has clicked on	Template	Select template	Subscribed contacts who clicked on your specific email campaigns or templates
	Campaign	Select campaign
	Any messages	Select period	Within 1 day	All contacts who clicked on messages yesterday and up to now
			Within 7 days	All contacts who clicked on messages last 7 days and up to now
			Within 14 days	All contacts who clicked on messages last 14 days and up to now
			Within 30 days	All contacts who clicked on messages last 30 days and up to now
	Aggregated campaigns	Select any kind of the aggregated campaigns	Any of the last 5 campaigns	All contacts who have clicked any of the last 5 campaigns sent
			Any campaigns within of the last 7 days	All contacts who have clicked any campaigns in the last 7 days, including today’s day
			Any campaigns within of the last 14 days	All contacts who have clicked any campaigns in the last 14 days, including today’s day
			Any campaigns within of the last 30 days	All contacts who have clicked any campaigns in the last 30 days, including today’s day
			All of the last 5 campaigns	All contacts who have clicked all the last 5 campaigns
Has not clicked on	Template	Select template	Subscribed contacts who clicked on your specific email campaigns or templates
	Campaign	Select campaign
	Any messages	Select period	Within 1 day	All contacts who have not clicked on messages yesterday and up to now
			Within 7 days	All contacts who have not clicked on messages last 7 days and up to now
			Within 14 days	All contacts who have not clicked on messages last 14 days and up to now
			Within 30 days	All contacts who have not clicked on messages last 30 days and up to now
	Aggregated campaigns	Select any kind of the aggregated campaigns	Any of the last 5 campaigns	All contacts who have not clicked any of the last 5 campaigns sent
			Any campaigns within of the last 7 days	All contacts who have not clicked any campaigns in the last 7 days, including today’s day
			Any campaigns within of the last 14 days	All contacts who have not clicked any campaigns in the last 14 days, including today’s day
			Any campaigns within of the last 30 days	All contacts who have not clicked any campaigns in the last 30 days, including today’s day
			All of the last 5 campaigns	All contacts who have clicked all the last 5 campaigns
Has been sent	Template	Select template	Contacts, who received certain specific templates or campaigns
	Campaign	Select campaign
	Aggregated campaigns	Select any kind of the aggregated campaigns	Any of the last 5 campaigns	Includes all contacts to whom at least one of the last 5 campaigns has been sent
			Any campaigns within of the last 7 days	Includes all contacts to whom at least one campaign has been sent in the last 7 days
			Any campaigns within of the last 14 days	Includes all contacts to whom at least one campaign has been sent in the last 14 days
			Any campaigns within of the last 30 days	Includes all contacts to whom at least one campaign has been sent in the last 30 days
			All of the last 5 campaigns	Includes contacts to whom all 5 most recent campaigns were sent
Has not been sent	Template	Select template	Contacts, who have not received certain specific templates or campaigns
	Campaign	Select campaign
	Aggregated campaigns	Select any kind of the aggregated campaigns	Any of the last 5 campaigns	Includes all contacts to whom at least one of the last 5 campaigns has not been sent
			Any campaigns within of the last 7 days	Includes all contacts to whom at least one campaign has not been sent in the last 7 days
			Any campaigns within of the last 14 days	Includes all contacts to whom at least one campaign has not been sent in the last 14 days
			Any campaigns within of the last 30 days	Includes all contacts to whom at least one campaign has not been sent in the last 30 days
			All of the last 5 campaigns	Includes contacts to whom all 5 most recent campaigns were not sent
Automation activity	Started drip campaign	Select drip campaign	This segment includes contacts to whom at least one letter from the selected drip campaign was sent
	Completed drip campaign	Select drip campaign	This segment includes contacts who received all letters from the selected drip campaign
	Not started drip campaign	Select drip campaign	This segment will include contacts who are not subscribed to the selected drip campaign
	Not completed drip campaign	Select drip campaign	This segment includes contacts who received one or more emails from a drip campaign
Last delivered	During day 1	N/A	Contacts, who received your last email within a certain period of time
	During days 7	N/A
	During days 14	N/A
	During days 30	N/A
	Never	N/A
Total clicked (only unique clicks)	During day 1	Type message count	Contacts, who clicked your content within a certain period of time
	During days 7	Type message count
	During days 14	Type message count
	During days 30	Type message count
	Never	N/A
Total opened (only unique opens)	During day 1	Type message count	Contacts, who opened your email within a certain period of time
	During days 7	Type message count
	During days 14	Type message count
	During days 30	Type message count
	Never	N/A
Total delivered	During day 1	Type message count	Contacts, who received your emails within a certain period of time
	During days 7	Type message count
	During days 14	Type message count
	During days 30	Type message count
	Never	N/A

IMPORTANT Be careful when sending to activity segments based on scheduled, drafted, or paused campaigns. The total recipient count of your segment will not be finalized until your campaign sends.

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