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Segmenting Options

936 views September 18, 2018 0

With the SmartSender.io, you can use the Contact List and contact information to target and filter contacts into segments. Our segmentation options are extensive, so you can choose a single condition or combine up to several conditions with positive and negative relationships to target the right contacts for each campaign. In this article, you’ll find all the available segmentation criteria.

There are two types of variables, which can be used in the Contact List on the SmartSender.io platform.

IMPORTANT Use only Latin ‘lowerCamelCase‘ format for your variables in the Contact List. Numbers or other symbols are NOT allowed.

Parameters Description
string variable ENUM_STRING – variable value is text type. No specific format required
date variable ENUM_DATE – variable value is date type. Required format ‘YYYY-MM-DD’

Operator Glossary
When you create a segment, you choose an “operator”, which is usually the second choice and is something like “equal” or “is not equal.” Different conditions display different operators for different types of variables. Here’s the list of the ones you might see:

Type of data Operators Available Action Description
string variable equal Type in the text Form field data exactly matches the text you input.
not equal Type in the text Form field data does not match exactly the text you input.
is greater than Type in the text Form field data is larger than the number you input.
is greater than or equal Type in the text Form field data is larger or equal than the number you input.
is lower than Type in the text Form field data is smaller than the number you input.
is lower than or equal Type in the text Form field data is smaller or equal than the number you input.
contains Type in the text Form field data contains the text you input.
does not contain Type in the text Form field data does not contain the text you input.
start with Type in the text Form field data starts with the text you input.
end with Type in the text Form field data ends with the text you input.
is empty N/A Form field is empty.
is not empty N/A Form field contains any value.
date variable is current day N/A Only “mm-dd” form field data are used. Year in the field data is ignored.
today  N/A Form field data are used fully correspond to the specified date, “YYYY-MM-DD”
equal Choose a date using the date picker Form field data exactly matches the date you pick.
not equal Choose a date using the date picker Form field data does not match exactly the date you pick.
is greater than Choose a date using the date picker Form field data is larger than the number date you pick.
is greater than or equal Choose a date using the date picker Form field data is larger than or equal to the date you pick.
is lower than Choose a date using the date picker Form field data is smaller than the date you pick.
is lower than or equal Choose a date using the date picker Form field data is smaller or equal than the date you pick.
is empty N/A Form field is empty.
is not empty N/A Form field contains any value.
days before Type a number in the text field. Form field date comes before [#] of days you input.
days after  Type a number in the text field. Form field date comes after [#] of days you input.
days between Type two numbers in two text fields. Form field date comes after [#] of days and before [#] of days you input.

SmartSender.io offers numerous segmenting options based on user behavior and reaction to a communication sent via our platform, so you can make the most out of your audience. Here are some examples of Engagement segments you can create.

Engagement options:

Engagement Parameters Action Description
Has Opened Template  Select template Subscribed contacts who opened your specific email campaign or template
Campaign Select campaign
Any messages Select period Within the 1 day All contacts who opened on messages yesterday and up to now 
Within 7 days All contacts who opened on messages last 7 days and up to now
Within 14 days All contacts who opened on messages last 14 days and up to now
Within 30 days All contacts who opened on messages last 30 days and up to now
Aggregated campaigns Select any kind of the aggregated campaigns Any of the last 5 campaigns All contacts who opened at least one of the last 5 sent campaigns
Any campaigns within of the last 7 days All contacts who opened any campaigns in the last 7 days, including today’s day
Any campaigns within of the last 14 days All contacts who opened any campaigns in the last 14 days, including today’s day
Any campaigns within of the last 30 days All contacts who opened any campaigns in the last 30 days, including today’s day
All of the last 5 campaigns All contacts who opened all the last 5 campaigns
Has not opened Template  Select template Subscribed contacts who have not opened your specific email campaign or template
Campaign Select campaign
Any messages Select period Within 1 day All contacts who have not opened  messages yesterday and up to now 
Within 7 days All contacts who have not opened messages last 7 days and up to now
Within 14 days All contacts who have not opened messages last 14 days and up to now
Within 30 days All contacts who have not opened messages last 30 days and up to now
Aggregated campaigns Select any kind of the aggregated campaigns Any of the last 5 campaigns All contacts who have not opened any of the last 5 campaigns sent
Any campaigns within of the last 7 days All contacts who have not opened any campaigns in the last 7 days, including today’s day
Any campaigns within of the last 14 days All contacts who have not opened any campaigns in the last 14 days, including today’s day
Any campaigns within of the last 30 days All contacts who have not opened any campaigns in the last 30 days, including today’s day
All of the last 5 campaigns All contacts who have not opened the last 5 campaigns
Has clicked on Template  Select template Subscribed contacts who clicked on your specific email campaigns or templates
Campaign Select campaign
Any messages Select period Within 1 day All contacts who clicked on messages yesterday and up to now 
Within 7 days All contacts who clicked on messages last 7 days and up to now
Within 14 days All contacts who clicked on messages last 14 days and up to now
Within 30 days All contacts who clicked on messages last 30 days and up to now
Aggregated campaigns Select any kind of the aggregated campaigns Any of the last 5 campaigns All contacts who have clicked any of the last 5 campaigns sent
Any campaigns within of the last 7 days All contacts who have clicked any campaigns in the last 7 days, including today’s day
Any campaigns within of the last 14 days All contacts who have clicked any campaigns in the last 14 days, including today’s day
 Any campaigns within of the last 30 days All contacts who have clicked any campaigns in the last 30 days, including today’s day
All of the last 5 campaigns All contacts who have clicked all the last 5 campaigns
Has not clicked on Template  Select template Subscribed contacts who clicked on your specific email campaigns or templates
Campaign Select campaign
Any messages Select period Within 1 day All contacts who have not clicked on messages yesterday and up to now 
Within 7 days All contacts who have not clicked on messages last 7 days and up to now
Within 14 days All contacts who have not clicked on messages last 14 days and up to now
Within 30 days All contacts who have not clicked on messages last 30 days and up to now
Aggregated campaigns Select any kind of the aggregated campaigns Any of the last 5 campaigns All contacts who have not clicked any of the last 5 campaigns sent
Any campaigns within of the last 7 days All contacts who have not clicked any campaigns in the last 7 days, including today’s day
Any campaigns within of the last 14 days All contacts who have not clicked any campaigns in the last 14 days, including today’s day
Any campaigns within of the last 30 days All contacts who have not clicked any campaigns in the last 30 days, including today’s day
All of the last 5 campaigns All contacts who have clicked all the last 5 campaigns
Has been sent Template  Select template Contacts, who received certain specific templates or campaigns
Campaign Select campaign
Aggregated campaigns Select any kind of the aggregated campaigns Any of the last 5 campaigns Includes all contacts to whom at least one of the last 5 campaigns has been sent
Any campaigns within of the last 7 days Includes all contacts to whom at least one campaign has been sent in the last 7 days
Any campaigns within of the last 14 days Includes all contacts to whom at least one campaign has been sent in the last 14 days
Any campaigns within of the last 30 days Includes all contacts to whom at least one campaign has been sent in the last 30 days
All of the last 5 campaigns Includes contacts to whom all 5 most recent campaigns were sent
Has not been sent Template  Select template Contacts, who have not received certain specific templates or campaigns
Campaign Select campaign
Aggregated campaigns Select any kind of the aggregated campaigns Any of the last 5 campaigns Includes all contacts to whom at least one of the last 5 campaigns has not been sent
Any campaigns within of the last 7 days Includes all contacts to whom at least one campaign has not been sent in the last 7 days
Any campaigns within of the last 14 days Includes all contacts to whom at least one campaign has not been sent in the last 14 days
Any campaigns within of the last 30 days Includes all contacts to whom at least one campaign has not been sent in the last 30 days
All of the last 5 campaigns Includes contacts to whom all 5 most recent campaigns were not sent
Automation activity Started drip campaign Select drip campaign This segment includes contacts to whom at least one letter from the selected drip campaign was sent
Completed drip campaign Select drip campaign This segment includes contacts who received all letters from the selected drip campaign
Not started drip campaign Select drip campaign This segment will include contacts who are not subscribed to the selected drip campaign
Not completed drip campaign Select drip campaign This segment includes contacts who received one or more emails from a drip campaign
Last delivered During day 1 N/A Contacts, who received your last email within a certain period of time
During days 7 N/A
During days 14 N/A
During days 30 N/A
Never N/A
Total clicked (only unique clicks) During day 1 Type message count Contacts, who clicked your content within a certain period of time
During days 7 Type message count
During days 14 Type message count
During days 30 Type message count
Never N/A
Total opened (only unique opens) During day 1 Type message count Contacts, who opened your email within a certain period of time
During days 7 Type message count
During days 14 Type message count
During days 30 Type message count
Never N/A
Total delivered During day 1 Type message count Contacts, who received your emails within a certain period of time
During days 7 Type message count
During days 14 Type message count
During days 30 Type message count
Never N/A

IMPORTANT Be careful when sending to activity segments based on scheduled, drafted, or paused campaigns. The total recipient count of your segment will not be finalized until your campaign sends.

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