Thanks for using SmartSender or visiting one of our websites.
This Policy explains the what, how, and why of the information we collect when you visit one of our websites, or when you use our Services. It also explains the specific ways we use and disclose that information. We respect the privacy rights and data protection rights of our clients and their users and recognize the importance of protecting the personal information we collect about you. We take your privacy extremely seriously, and we never sell lists or email addresses.
These definitions should help you understand this Policy.
“SmartSender”, “we”, “us”– Smart Sender PLC d/b/a SmartSender, a Estonia Private Limited Company (osaühing or OÜ in Estonian) provides online platforms that you may use to market to or stay in contact with others, including creating, sending, and managing emails, SMSs and other information related to your Subscribers (the ‘Services’).
“Client”, “you”, “your” – the person or entity that is registered with us to use the Services. It is referred to some other person who visits any of our Websites as well.
“Subscriber” – a person you contact through our Services, or a person who you might choose to contact at some point in the future through the use of our Services. In other words, a Subscriber is anyone on your Distribution List or about whom you have given us information.
“Personal Data” – means information that can be used to identify you or a Subscriber, including, but not limited to, first and last name, date of birth, email address, gender, occupation or other demographic information to the extent that such information is protected as personal data under applicable Data Protection Law
“Distribution List” – a list of Subscribers and all associated information related to those Subscribers (for example, email addresses).
“Services” means any product or service provided by SmartSender to Client in each case in whatever format they may be offered now or in the future. While providing the Services, and as described in more detail below, we may collect Personal Data about a Website visitor, Client, person or email address on or related to a Distribution List, or Subscriber.
4. Questions & Concerns
If you have any questions or comments, or if you want to update, delete, or change any Personal Data we hold, or you have a concern about the way in which we have handled any privacy matter, please mail to SmartSender Attn. Privacy Officer email@example.com or use our contact form to send us a message.
5. Information We Collect
- List and email information: When you add a Distribution List or create an email with the Services, we have and may access the data on your list and the information in your email. If a Subscriber chooses to use the ‘forward to a friend’ (FTF) link in an email campaign you send, it will allow the Subscriber to share your email content with individuals not on your Distribution List. When a Subscriber forwards an email to a friend, we do not store your Subscriber’s email address or their friend’s email address, and no one is added to any Distribution List as a result of the FTF. The Client who created the email campaign only sees an aggregate number of times their email campaign was forwarded by a Subscriber and does not have access to the email addresses used to share or receive that forwarded content.
- Information from your use of the Service: We may receive information about how and when you use the Services, store it in log files or other types of files associated with your account, and link it to other information we collect about you. This information may include, for example, your IP address, time, date, browser used, and actions you have taken within the application. This type of information helps us to improve our Services for both you and for all of our users.
- Web beacons: We use web beacons on our Websites and in our emails. When we send emails to Clients, we may track behavior such as who opened the emails and who clicked the links. This allows us to measure the performance of our email campaigns and to improve our features for specific segments of Clients. To do this, we include single pixel gifs, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We also include Web Beacons in the emails we deliver for you. We use the data from those Web Beacons to create reports about how your email campaign performed and what actions your Subscribers took. Reports are also available to us when we send email to you, so we may collect and review that information.
- Information from other sources: We may receive more information about you or your Subscribers, such as name, email address, demographic information, IP addresses, location, and use of social media websites, by searching the Internet or querying third parties (we refer to that information as ‘Supplemental Information’). We use Supplemental Information to develop features including Social Profiles, a tool that helps you learn about your Subscribers and allows you to send them more relevant content.
- Information from the use of our Mobile Apps: When you use our mobile apps, we may collect certain information in addition to information described elsewhere in this Policy. For example, we may collect information about the type of device and operating system you use. We may ask you if you want to receive push notifications about activity in your account. If you have opted in to these notifications and no longer want to receive them, you may turn them off through your operating system. We do not ask for, access or track any location-based information from your mobile device at any time while downloading or using our Mobile Apps or Services. We may use mobile analytics software to better understand how people use our application. We may collect information about how often you use the application and other performance data.
6. Data Collected for and by our Clients
As you use our Services, you may import into our system Customer Data you have collected from your Subscribers or other individuals. We have no direct relationship with your Subscribers or any person other than you, and for that reason, you are responsible for making sure you have the appropriate permission for us to collect and process information about those individuals. Consistent with the uses of the information covered in Section 6, we may transfer Customer Data of you or your Subscribers to companies that help us promote, provide, or support our Services or the services of our Clients (‘Service Providers’). All Service Providers enter into a contract with us and obliged to meet appropriate security requirements consistent with this Policy and comply with all applicable legislation and . As part of our Services, we may use and incorporate into features information you have provided, we have collected from you, or we have collected about Subscribers. We may share this information, including Subscriber email addresses, with third parties in line with the approved uses in Section 6.
If you are a Subscriber and no longer want to be contacted by one of our Clients, please unsubscribe directly from that Client’s newsletter or contact the Client directly to update or delete your data. If you contact us, we may remove or update your information within a reasonable time and after providing notice to the Client of your request.
We will retain Customer Data we process on behalf of our Clients for as long as needed to provide our Services or to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our agreements.
7. Use and Disclosure of the Information We Collect
We may use and disclose Information only for the following purposes:
- To send you informational and promotional content that you may choose (or ‘opt in’) to receive. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.
- To bill and collect money owed to us by our Clients. This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments. To learn more about the steps we take to safeguard that data, see Section 14 below.
- To communicate with our Client about their account and provide customer support.
- To protect the rights and safety of our Clients and third parties, as well as our own.
- To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
- To provide information to representatives and advisers, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.
- To prosecute and defend a court, arbitration, or similar legal proceeding.
- To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
- To provide, support, and improve the Services we offer. This includes our use of the data that our Clients provide us in order to enable our Clients to use the Services to communicate with their Subscribers. This also includes, for example, aggregating information from your use of the Services or visit to our Websites and sharing this information with third parties to improve our Services. This might also include sharing your information or the information you provide us about your Subscribers with third parties in order to provide and support our Services or to make certain features of the Services available to you. When we do have to share Personal Data with third parties, we take steps to protect your information by requiring these third parties to enter into a contract with us that requires them to use the Personal Data we transfer to them in a manner that is consistent with this Policy.
8. Public Information and Third Party Websites
We may use and disclose Personal Data only for the following purposes:
- Blog. We have public blogs on our Websites. Any information you include in a comment on our blog may be read, collected, and used by anyone. We are not responsible for the personal information you choose to publicly post on the Websites. If your Personal Data appears on our blogs and you want it to be removed, contact us here. If we are unable to remove your information, we will provide you the reasons.
- Social media platforms and widgets. Our Websites include social media features, such as the Facebook Like button. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. We also maintain presences on social media platforms including Facebook, Twitter, and Instagram. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
9. Third Parties
We may disclose your personal information to the following types of third parties for the purposes described in this Policy:
- Advertising partners. We may partner with third parties to display advertising on our Websites or to manage our advertising on other sites and may share Personal Data with them for this purpose. All third parties with which we share this information enter into a contract with us that requires them to use your Personal Data in a manner that is consistent with this Policy. We or our third party partners may use technologies, such as cookies, to gather information about your activities on our Websites and other sites in order to provide you with advertising based on your browsing activities and interests. For more information about cookies, please see our Cookie Statement here.
10. Contest and Sweepstakes
We may, from time to time, offer surveys, contests, sweepstakes, or other promotions on our Websites or through social media (collectively ‘Our Promotions’). Participation in our Promotions is completely voluntary. Information requested for entry may include personal contact information such as your name, address, date of birth, phone number, email address, username, and similar details. We use the information you provide to administer Our Promotions. We may also, unless prohibited by the Promotion’s rules or law, use the information provided to communicate with you, or other people you select, about our Services. We may share this information with our affiliates and other organizations or Service Providers in line with this Policy and the rules posted for the Promotion.
11. Content of Email Campaigns
When you send an email marketing campaign, it bounces from server to server as it crosses the Internet. Along the way, server administrators can read what you send. Email was not built for confidential information. Please do not use SmartSender to send confidential information.
12. Your Distribution Lists
A Distribution List can be created in a number of ways, including by importing contacts, such as through csv or directly from your email client. Your Distribution Lists are stored on a secure SmartSender server. We do not, under any circumstances, sell your Distribution Lists. If someone on your Distribution List complains or contacts us, we might then contact that person. Only authorized employees have access to view Distribution Lists. You may export (download) your Distribution Lists from SmartSender at any time.
We will use and disclose the information in your Distribution Lists only for the reasons discussed in Sections 6-9. We will not use and disclose the information in your Distribution Lists to:
- bill or collect money owed to us;
- send you system alert messages;
- communicate with you about your account; or
- send you informational and promotional content.
If we detect abusive or illegal behavior related to your Distribution List, we may share your Distribution List or portions of it with affected ISPs or anti-spam organizations.
13. Notice of Breach of Security
If a security breach causes an unauthorized intrusion into our system that materially affects you or people on your Distribution Lists, then SmartSender will notify ASAP and later report the actions we took in response.
14. Safeguarding Your Information
We take reasonable and appropriate measures to protect Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data.
We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. Further, we have implemented reasonable physical, electronic, and procedural safeguards designed to protect personal information about you. No method of transmission over the Internet, method of electronic storage or other security methods are one hundred percent secure. Therefore, while we strive to use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. You can find out more about our technical and organizational safeguards on our Security page.
Our credit card processing vendor uses security measures to protect your information both during the transaction and after it is complete. Our vendor is certified as compliant with card association security initiatives, including the Visa Cardholder Information Security and Compliance (CISP), MasterCard® (SDP), and Discovery Information Security and Compliance (DISC). We also perform annual SOC II audits. If you have any questions about the security of your Personal Data, you may contact us at firstname.lastname@example.org.
SmartSender accounts require a username and password to log in. You must keep your username and password secure, and never disclose it to a third party. Because the information in your Distribution Lists is so sensitive, account passwords are encrypted, which means we cannot see your passwords. We cannot resend forgotten passwords either. We will only reset them.
15. EU General Data Protection Regulation
SmartSender as an Estonian company is guided by the General Data Protection Regulation EU 2016/679 (GDPR) and Estonian Law. SmartSender has taken all necessary measures to comply with the GDPR. However, an organization that it is not established within the EU will still be subject to the GDPR if it processes personal data of data subjects who are in the Union where the processing activities are related “to the offering of goods or services” (Article 3(2)(a)) (no payment is required) to such data subjects in the EU or “the monitoring of their behaviour” (Article 3(2)(b)) as far as their behaviour takes place within the EU.
At the same time our servers and offices are located in the EU and United States, so your information may be transferred to, stored, or processed in the United States. By using our Websites, you understand and consent to the collection, storage, processing, and transfer of your information to our facilities in the United States and those third parties with whom we share it as described in this Policy.
16. Data Transfers from the EU to Third Countries
SmartSender is responsible for the processing of Personal Data it receives in accordance with the requirements of the GDPR.
Transfers of personal data to third countries outside of the EU (and Norway, Liechtenstein and Iceland) are only permitted where the conditions laid down in the GDPR.
Currently, the following countries or territories enjoy adequacy decisions: Andorra, Argentina, Canada (with some exceptions), Switzerland, Faroe Islands, Guernsey, Israel, Isle of Man, Jersey, Eastern Republic of Uruguay and New Zealand.
Transfers to third countries are also permitted where appropriate safeguards have been provided by the controller or processor and on condition that enforceable data subject rights and effective legal remedies for the data subject are available. The list of appropriate safeguards includes among others binding corporate rules, standard contractual clauses, and the EU – U.S. Privacy Shield Framework.
The GDPR also includes a list of context specific derogations, permitting transfers to third countries where:
- explicit informed consent has been obtained;
- the transfer is necessary for the performance of a contract or the implementation of pre-contractual measures;
- the transfer is necessary for the conclusion or performance of a contract concluded in the interests of the data subject between the controller and another natural or legal person;
- the transfer is necessary for important reasons of public interest;
- the transfer is necessary for the establishment, exercise or defense of legal claims;
- the transfer is necessary in order to protect the vital interests of the data subject where consent cannot be obtained; or
- the transfer is made from a register which according to EU or Member State law is intended to provide information to the public, subject to certain conditions.
Transfers demanded by courts, tribunals or administrative authorities of countries outside the EU are only recognised or enforceable (within the EU) where they are based on an international agreement such as a mutual legal assistance treaty in force between the requesting third country and the EU or Member State; a transfer in response to such requests where there is no other legal basis for transfer will infringe the GDPR.
Learn more about the GDPR requirements on transfers of personal data to third countries or international organisations (Chapter V) here.
17. Accuracy of Data, Transparency, and Choice
We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do so. If your data changes (for example, if you have a new email address), then you are responsible for notifying us of those changes. Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your Personal Data.
We will retain your information for as long as your account is active or as long as needed to provide you with our Services. We may also retain and use your information in order to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our Agreements.
As explained in Sections 6 and 9 of this Policy, SmartSender shares your Personal Data and the Personal Data you may have collected from your Subscribers with Service Providers (Sub-processors) in order to provide and support our Services. With respect to Personal Data we share with our advertising partners, you have a choice. You can opt-out of this sharing with our third party advertising partners by adjusting your cookie settings as explained in more detail in Section 5 and in our Cookie Statement here.
18. Right of Access, Right of Rectification and Right to be forgotten
We will give an individual, either you or a Subscriber, access to any Personal Data we hold about them within 30 days of any request for that information. Individuals may request to access, correct, amend or delete information we hold about them by contacting us here.
Client may rectify his/her personal information at any time through account settings. The Client can also contact us directly to edit or rectify the information.
We will remove any Personal Data about an individual, either you or a Subscriber, from our servers at your or their request. There is no charge for an individual to access or update their Personal Data.
19. Do Not Track Disclosure
‘Do Not Track’ is a standard that is currently under development. Because it is not yet finalized, SmartSender adheres to the standards in this Policy and does not monitor or follow any Do Not Track browser requests. That said, some of our features may have the ability to monitor or follow Do Not Track browser requests.
20. California Privacy
Information for California residents.
a) SmartSender, being a company registered in an EU member state, is fully compliant with GDPR. But, given that the California Consumer Protection Act, AB 375, has its own specific requirements, our company takes all measures to ensure compliance and protect the privacy rights of California resident-clients, particularly:
- Know what personal information is being collected about them, know whether their personal information is sold or disclosed and to whom
They can request the information about what, how we have collected and used their Personal Information over the past 12 months, as well as the purposes for collecting Personal Information and the types of third parties with whom we share Personal Information and the categories of Personal Information we disclosed to Third parties at any time, but not more than twice in a 12-month period.
- Say no to the sale of personal information
As it was mentioned in the Preambulе of this document, SmartSender never sells lists or email addresses.
- Access their Personal Information
They may request a copy of Personal Information that we have collected about them or update, delete, or change any Personal Information by sending an email to Attn. Privacy Officer email@example.com or by sending us a request message using our contact form. SmartSender will undertake the steps within 45 days (the time period to provide the required information may be extended once by an additional 45 days) to disclose and deliver free of charge Personal Information upon receipt of a verifiable request.
- Request a business to delete any personal information about a Client collected from that Client
SmartSender will delete the client’s Personal Information from its records and direct any service providers to delete the client’s personal information from their records.
- Be not discriminated against for exercising their privacy rights
They are entitled to exercise the rights described above free from discrimination prohibited by the CCPA. SmartSender assures all its Clients that they are free to exercise their rights without any discriminations.
b) SmartSender, offering services to its Clients, acts as a “service provider” under the CCPA. Our receipt and collection of any Subscriber Personal Information is completed on behalf of our Clients in order for us to provide the Service. Please direct any requests for access or deletion of your Personal Information under the CCPA to the entity with whom you have a direct relationship.
Last updated: 01 January 2020